CVCT Writing Guideline FAQ

Can I write a blog post for CVCT CardioBrief?

Yes, you are welcome to write a blog post as long as you have an interesting and informed opinion about or perspective on topics of interest to cardiovascular professionals.

I’ve never written a blog post. How is it different from writing for journals?

Writing for a blog is very different than writing for a journal. Think of it as the difference between delivering a formal presentation at a scientific session and summarizing your presentation to a colleague over a beer. You should also remember that a blog post does not need to represent your definitive view of a subject. Instead you should think of it as one portion of an ongoing conversation. Because of the nature of the internet it is always possible to add to or followup on an earlier post. This doesn’t mean we encourage writers to be sloppy or unprofessional, of course. Think of a blog post as an op-ed piece for a newspaper; it should be interesting and provocative but not offensive or simplistic.

How long should my post be?

There is no absolute limit. A blog post should be as long or as short as it needs to be to make your point. In general, shorter is better than longer, but you shouldn’t sacrifice important details or dumb down your point to achieve brevity. Blog posts can be as short as just a few hundred words or as long as several thousand words. Most effective blog posts run between 600-800 words, but this should be considered only a very rough guideline.

What else should I include in my blog post submission?

You can enhance your message with images or other graphic elements like charts, tables, and lists. In some cases a blog post can resemble a slide presentation along with  accompanying explanatory text. Unlike academic journals a personal touch is welcome, as long as it is not offensive or overly indulgent.

In the spirit of full transparency you should also disclose any financial or other significant conflicts of interest in your subject.

When you’re ready send your submission to our editors, Larry Husten ( or Alex Nowbar ( We will try to get back to you as soon as possible.

I’m still confused!

Feel free to email Larry Husten ( or Alex Nowbar ( if you have any additional questions.

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Larry Husten was the editor of TheHeart.Org from its inception in 1999 until December 2008. Before that he was a freelance medical journalist who wrote for The Lancet, The New York Times, Discover, and a large number of other medical and computer publications. In 1994-1995 he was a Knight Science Journalism Fellow at MIT. He received a PHD in English from the State University of New York at Buffalo and drove a taxicab in New York City before embarking on a career in medical journalism.


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